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Ethics & Sustainability

We are an independent British brand and we thank you for every bit of your support.

In this world of fast fashion, we believe that to do what you can is the best place to start. Doing nothing is not an option.

The complexity of the challenge that we face as a sector is vast and the solutions are not simple. The industry has a very long and hard road ahead of it to become one that doesn’t harm our planet or the people on it. We are not perfect but we are always striving to improve.

We give you our word though that we are on a journey to continuously improve and we will keep you updated as we go.

Our Philosophy

Here at MODESTLY VINTAGE we are fierce advocates for the “fewer, better” approach to clothing. Buy fewer, more beautiful things.

Clothes that take you through seasons, clothes that are timeless. Building a timeless wardrobe is not about avoiding new purchases at all costs, but about crafting a wardrobe that reduces the need to shop and declutter over the long term.

We encourage you to create a wardrobe of fewer but all beautiful pieces.

By only producing small quantities it allows us to be kinder to our planet by never taking more than we need. By reducing excess stock we can reduce waste and materials and help the environment.

Design

MODESTLY VINTAGE designs are made to last. We do not follow any fast fashion trends or pressures on large collections and production.

Manufacturing

We work very closely with our factory that produces our clothing. Our factory is located in China.

As a small label, we are able to have very close, personal relationships with our manufacturers. We believe these relationships are integral to an ethical relationship.

Sustainable packaging

All of our packaging including boxes and wrapping are eco friendly and have been produced from sustainable sources. They are between 60% and 100% made from recycled materials. Our aim is to use 100% recycled materials in all packaging.

Equality Pledge

We have proactively signed up to the Welsh Government Equality Pledge. This pledge demonstrates our sincere intention to take steps towards creating an inclusive, fair and diverse workplace, whilst demonstrating our commitment to any employees and the wider community, while offering accessible products and services to all.